T: 01492 532938
E: info@welshmountainzoo.org
Old Highway, Colwyn Bay, Conwy,
North Wales, LL28 5UY
Welsh Mountain Zoo makes momentous appointment
- 11th Mehefin 2024
- Kaitlyn Jenkins
The Welsh Mountain Zoo – National Zoo of Wales, has welcomed Chris Mitchell as Chief Executive, a major appointment for the Zoo and the first non-Jackson family member to take on this high-profile position.
The Zoo was opened in May 1963 by wildlife enthusiast Robert Jackson, with the Jackson family having been responsible for the day to day running of the charity until Nick Jackson’s retirement in June 2022. Chris takes on this key position with far reaching experience and a diverse background across the animal world in various roles.
His former post as Head of Zoo Operations at Drayton Manor focused on the growth and development of the Zoo team, as well as increasing the conservation value of the animals housed at the zoo. Chris’ conservation experience extends to the international stage having operated at the front line of ape conservation and welfare in Cameroon, followed by roles in education, under both resource management and teaching capacities.
As the new CEO, Chris assumes overall responsibility for managing the change, growth and performance of the Welsh Mountain Zoo under a strategic development plan, working alongside the board and leadership team.
Chris commented: “Of course, I am incredibly excited about my appointment and accept the responsibility of CEO with pleasure and a determination to build on the huge legacy left by the Jackson family. The Zoo owns a wonderful history and strong heritage and my aim is to build on these solid foundations and see the Zoo prosper and thrive for many generations to come.
“All Zoos are evolving, both as visitor attractions, and as conservation organisations, and the Welsh Mountain Zoo will be no exception. Many Zoos are moving towards keeping animals of greater conservation relevance, often housing them in large enclosures themed to resemble a particular ecosystem. This is the path that we will begin a journey towards – watch this space!”
Chris added: “Zoos are magical places to visit, connecting people to the natural world in a more visceral way than any wildlife documentary can. Zoos are visited by, and staffed by animal lovers, who not only care about the animals in the zoo but are also very concerned about the current global biodiversity crisis. Modern zoos form part of a powerful conservation network, working tirelessly to reduce the threat of extinction of a growing list of animals and plants.
“The goals for the Zoo are centred around ensuring that the charity is able to generate enough income to cover our expenditure but also to grow the crucial conservation and education work we do. We need to be the trusted voice on conservation, not only in our local area but further afield as well. Measurable conservation outcomes are supported by ever growing numbers of visitors who have a great day out at one of the most picturesque zoos in the UK! I want the Zoo to mean something to our local community, they are rightly proud of their local Zoo and we want to be welcoming to all. Put simply – visit the Zoo and save species!”
The Welsh Mountain Zoo currently houses over 80 species, employs 41 staff, including an additional 13 seasonal staff, and is open every day of the year with the exception of Christmas day.
